Remnant Kings’ Fresh New Threads

Posted by Ross on October, 8, 2014 at 2:33 pm | Tag(s):

Remnant Kings' New Look!

Some may have noticed that the Remnant King’s online store has changed a bit. What started as simply a new look for the home page gained momentum and eventually became a rebrand of sorts for the entire site.

Firstly, the RK home page got a facelift through the site’s main image slider being made full width to make better use of Remnant King’s great, colourful images of their product lines. By itself this gives a much more memorable and effective look and feel than the previous design. Below this are new image panels with calls to action to attract users to specific areas of the site, product lines and special offers. There are also new icons that relate to specific departments adding aiding in navigation further down the home page. Finally, the featured products area was also changed to be full width to maximise the amount of products being showcased on the home page. This allows RK to really show off the best of their product range as never before.

The new RK department page

The new RK department page

Everything changes, everything stays the same

Everything changes, everything stays the same

When giving the site of an established company with a loyal customer base and recognisable branding a new look it is important not to change too much so that existing users don’t have to “relearn” how to use the site. Whether this is done through using the same colour palette, design elements or typography it is usually a good idea for any revamp to link to the past layout in some manner. Windows 8 take note! With regard to Remnant Kings I kept the colour palette of the site, the perforated edge design elements and layout the same. However, I did make less use of the perforated edges with graphical blocks on the page and chose a new typeface for the site – Lato.

Lato sure is a slick & adaptable typeface

Lato sure is pretty

Lato is a great little type family that is pretty popular nowadays, partly because it’s free but mainly because it is also very versatile and has a great range of weights to choose from. It can be used for a stronger, corporate look as I used it on CDLH or in the case of Remnant Kings – friendly, modern, soft and stylish. Absolutely perfect for a company that sells textiles, craft materials and more to creatives! It’s also great for readability especially when partnered with an increase in text size and line height. Readability is never a bad thing unless you’re a designer who has a masochistic streak in you. After all a large part of good web design comes from your use of type. You need look no further than the internet of the late 90’s and early 2000’s to see how true this is. You kids these days don’t know when you were born with all your new fangled web fonts and hoverboards.

Wait, what was I saying? How did we get here? Oh wait, yeah! The new design rationale, right…

Improved calls to action - neat!

Improved calls to action - neat!

As well as the above improvements I made the RK calls to action more lively with CSS3 animations when these elements are hovered over. Besides being a lot more eye catching this also makes it more clear that this is an element the user can interact with. This enhances the user experience further.

Changes such as the new typeface, better calls to action and more effective use of imagery have made the site cleaner; more stylish; colourful; memorable and reflective of the Remnant Kings brand. The flow of the checkout process has also been improved because of increased readability, more obvious calls to action and a clearer interface.

The folks at Remnant Kings seemed to like it, and we hope you do too.