Brandwashed • Become

You’ve probably never considered how many brands you are bombarded with each day have you? Before you’ve even left the house you may well have been hit by the likes of BBC, Kelloggs, Warbuton, Lurpak, Tetley, Radox and Colgate to name a few, all trying to extol the virtues of their particular kind of brand in some kind of devilish Derren Brown-like subliminal plot to make you buy their products. You’ve probably never considered it but Tanner over at Fill Slash Stroke has and it’s inspired him to come up with a piece of art that features all 1,035 brands that he interacted with over the course of 24 hours. His “Clock for Identity Designers” is rather nice actually if you can see beyond the obvious brashness of the logos. It’s a pretty cool reminder of the world of consumerism that we all live in but also makes you wonder about the power of a brand. Are there so many that we simply don’t see them any more or do they work at a deeper subliminal level where we digest them without thinking about it?